Baby products is one of the most competitive niches around today – thousands of babies are born every day in the west. That is not to say that you cannot make it if you choose to sell baby items – you just need to know what you are doing. The first thing you should look into is the quality of the products that you are selling – no one wants to use anything that they even suspect is defective on their baby. Make sure that you are selling products from renowned manufacturers and whenever possible test a product yourself before you take it to market to ensure that it works as it should.
You should also read online reviews of any products you are selling to find out whether there are any parents who have had problems and complaints. If you find more than a few it is best to avoid the product altogether.
As for the actual marketing there are numerous ways you can do it. The most important channel is social media music marketing – if you can connect with parents through it and show them that you have reliable products they will always buy from you whenever they need something. You should also take their feedback very seriously. Make sure that you post plenty of images on your Facebook and Twitter accounts – parents want to see what they are buying. Also, have honest conversations with parents – if you find a product isn’t up to standard pull it from you offering and let parents know why – it will help you build trust and therefore get more customers.
You should also hire a PR company like Quite Great! They are located in the UK and they have successfully worked with small businesses to help the gain brand recognition.